SBA Pre-Qualified eCommerce Brand - Women's Protective Undergarments

This is an SBA Pre-Qualified eCommerce brand specializing in Women's Protective Undergarments, demonstrating 4 consecutive years of growth. The business has cultivated a strong customer base with over 488,000 email subscribers and a repeat customer rate of 22%, evidenced by over 9,000 positive reviews. Its proprietary product line, which includes bras, incontinence solutions, and teen-focused designs, prioritizes comfort and function. The brand utilizes a sophisticated digital marketing strategy, heavily focused on influencer partnerships and robust email/SMS campaigns. Operations are streamlined through a 3PL fulfillment system, managed by an experienced team of 24 employees (7 full-time, 17 part-time). The business shows significant potential for expansion into international markets, new product categories (including men's wear), and B2B sales channels. The average order value is $72.42.