Sold: Pet Products E-commerce Business

This is a sold, three-year-old e-commerce business specializing in a wide selection of themed items for dog lovers, including supplies, home goods, fashion, beds, jewelry, and accessories. The business boasts strong, keyword-rich domain names and operates primarily through its website (95% of orders), with a small percentage on Amazon. Fulfillment is handled via Amazon FBA (65%), third-party print-on-demand (30%), and dropshipping (5%). It has a substantial customer database of over 50,000, with a 30% reorder rate in 2018. The average order value is approximately $41 retail and $300 wholesale. The operation is highly automated, requiring only about 15 hours per week from the owner, with 4 part-time virtual employees managing customer service, social media, and email marketing. Key growth opportunities identified include adding new products, expanding to platforms like eBay and Walmart.com, and investing in SEO and PPC advertising. The business is presented as a complete turn-key solution with strong transitional support offered. It is a home-based business, operable from anywhere globally.