SOLD: Private Label Home Furnishings eCommerce Store

This is a listing for a 10-year-old, well-established private label home furnishings eCommerce store, with a specific focus on children's furniture. The business boasts a strong, memorable domain name and offers a diverse product catalog of 8,000 SKUs, with an average order value of $1,100. Operations are highly efficient, utilizing a 97.5% dropship model and a 2.5% just-in-time inventory method, supported by strong relationships with 30 private label vendors and manufacturers. The owner's workload is minimal, approximately 15 hours per week, primarily managing supplier relations and purchasing, as all other operations are handled by a team of 2 full-time and 2 part-time employees. Sales are driven by a mix of search engines (44%), PPC advertising (34%), direct traffic (17%), and social media/referrals (5%). The business has cultivated a substantial customer base of over 10,000, complemented by a significant social media following across Facebook, Twitter, Instagram, and Pinterest. High-growth potential is identified in expanding to major online marketplaces like Amazon, Walmart, and eBay, increasing PPC marketing efforts, implementing an affiliate program, developing an aggressive email marketing strategy, and adding complementary private label products. The seller is committed to providing comprehensive transitional support to ensure a smooth handover.