Sports Equipment eCommerce Brand with Proprietary Product Line

This is a 10-year-old eCommerce business operating in the youth sports training equipment market, specializing in an exclusive product line of sports nets. The company generates approximately 90% of its sales through Amazon FBA and 10% via its D2C Shopify website. Key highlights include a strong ROAS of 19.56% on Amazon, an average order value (AOV) of $100, and 45% year-over-year growth. The business boasts a proprietary product line with over 200 SKUs, minimizing risk with no single SKU exceeding 15% of sales. Operations are supported by a dedicated China-based sourcing and quality control team, and the company maintains inventory levels between $1.5 million and $3 million, utilizing both Amazon's warehouses and a 23,000+ square-foot facility. With 10 employees, the business is streamlined and scalable. Significant growth potential exists through enhanced digital marketing, expanding to marketplaces like Walmart and eBay, and exploring B2B sales channels. The owner is seeking to transition the company to a new owner who can drive further scaling.