Vitamin & Nutritional Supplement eCommerce Store

This is a well-established, 10-year-old e-commerce business specializing in vitamins, nutritional supplements, beauty products, pet care, and grocery items. The business boasts a diverse inventory of over 4,300 products from 75 brands, supported by strong supplier relationships. It features a memorable domain name and is a Google Trusted Store. A key strength is its loyal customer base, with 20% repeat customers and a database of over 65,000 contacts for marketing. Operations are efficient, with 90% of orders stocked and fulfilled on the same day. The business is currently operated by 5 employees (4 full-time, 1 part-time) and requires 2,000 sq ft of operational space. Sales are predominantly generated through the website (88%), with the remainder from comparison shopping engines (12%). The owner is selling to pursue other interests and will provide strong transitional support. Major growth avenues include expanding product offerings, international market development, enhanced SEO and PPC strategies, and leveraging the existing customer database through email marketing.