Vitamin & Nutritional Supplement eCommerce Store

This is an established eight-year-old e-commerce business specializing in a wide range of vitamin and nutritional supplements, offering over 4,000 different products. The business serves both U.S. and international customers, featuring a strong, keyword-rich domain name, coupon incentives, and hard-to-find products. With a high sales volume and an average order value of $85, the operation utilizes a split inventory model (70% just-in-time, 20% drop ship, 10% stocked) with potential to move to 100% drop shipping. It boasts a significant marketing asset with over 37,000 customers in its database. The business requires minimal physical space (under 500 sq ft) and is managed with easy-to-use CMS software. Website traffic is predominantly organic and direct (over 60%), supplemented by paid marketing and social media efforts. Major growth opportunities lie in enhancing SEO, expanding the drop ship model, increasing PPC advertising, and implementing an aggressive email marketing campaign. The owner is selling to pursue other business interests and will provide strong transitional support. The business can be operated from anywhere in the U.S.